Deep|APP: Further Response to the Short Report
A Detailed Look at Applovin’s Compliance on Meta Data and Silent Downloads
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Over the past week, I’ve been intensively researching all aspects of the gaming industry. I spoke with representatives from three of the world’s top ten gaming companies and also with contacts at GOOG/META and major Android OEMs, gathering some surprising insights about Applovin.
In today’s report, I’ll cover the following four key topics addressed in the short report:
Is it compliant for Applovin to require customers to provide META data?
Has Applovin stolen revenue from META?
Is Applovin’s OEM partnership for direct downloads compliant?
Is Applovin distributing age-restricted ads to children?
This week I’ll be in SF for the MS Summit—if you’re interested in discussing further, feel free to email me.
Is it compliant for Applovin to require customers to provide META data?
In the short report by Fuzzy Panda, they demonstrated—with user experience evidence, expert interviews, and whistleblower data—that Applovin leverages user matching data from Meta to boost the precision of its ad recommendations. By using its ad trading platform, MAX, Applovin reportedly adjusts its CPM bids based on known Meta bids. Fuzzy Panda even cited an anonymous source with analysis showing a high correlation between Applovin’s e-commerce ad targeting and Meta’s performance.
We spoke with several gaming companies about this:
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