Preview|Tencent 1Q25:AI Tailwind Starts to Become Visible in Advertising Business
May Modestly Above Buy-side Estimate
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Ahead of Tencent’s upcoming earnings release, we conducted a quick survey to gauge key trends.
Based on the responses, both the advertising and gaming segments appear likely to come in modestly above expectations. Tencent Cloud is also showing signs of sequential acceleration. However, growth remains somewhat constrained by the company’s internal GPU allocation policy — with high-priority use cases such as advertising and AI Agent workloads continuing to take precedence. As a result, the cloud ramp is expected to be only modest.
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